Top 5 Beauty Retail Apps on Android in Denmark: Q2 2025 Performance

In the second quarter of 2025, the top beauty retail apps on Android in Denmark showcased varied performances, with notable trends in downloads and active users. Here's a closer look at how each app fared.

Club Matas, developed by Matas Operations A/S, saw its weekly downloads fluctuate, with a peak of around 756 in late April and a low of 360 in early June. Active users steadily increased from approximately 11.7K in mid-May to over 13.2K by the end of June.

Notino: perfumes and cosmetics experienced a significant rise in weekly downloads, reaching a high of 972 in mid-April. Active users also grew, peaking at about 1.2K in mid-April, before stabilizing around 947 by the end of the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия showed a consistent increase in downloads, climbing to 619 by late June. The app's active users mirrored this trend, growing from 313 at the start of the quarter to 1.1K by late June.

Золотое Яблоко: онлайн-покупки maintained a steady rise in both downloads and active users, with the latter increasing from 217 in early April to 770 by the end of June.

Lastly, RITUALS - Cosmetics showed a mixed performance. Downloads peaked at 515 in late May but dropped significantly in June. However, active users increased to over 1.6K in late May before declining to around 1.1K by the end of the quarter.

These insights are based on data from Sensor Tower, offering a detailed look into the dynamics of the beauty retail app market in Denmark. For more in-depth analysis, visit Sensor Tower.